The recent explosion in innovative and exciting mobile devices has presented
a challenge to the average mobile consumer - figuring out how to move the
content from their old devices to their new ones. In the past, when the
mobile phone was really just a phone, mobile content was also simple - a set
of names and phone numbers. When replacing their phones, consumers accepted
as a consequence of the phone upgrade process that they couldn't take their
contacts with them, started with an empty new phone, and either manually
re-entered their numbers or asked their friends to call them so that they
could save those numbers on the new phone.
But in today's mobile world, this old method is no longer practical. Early
on, mobile phone users only saved a few choice numbers of family and close
friends. Now, the average consumer handset has around 50-80 numbers, and
mobile phone... (more)